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Does Permanent Public Shaming fit the Cyber Idiocy Crime?
In my Know More! Reputations program, I have a section called “American Idiots” where I share stories of business executives who have done dumb things online that have cost them business or worse,...
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Social Searching for Sales Intelligence
Searching social media is a great way to identify what’s going on inside a company, what an individual is up to, and what trends are shaping an industry. People often share “inside information” via...
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Are You Inadvertently Contributing to a Presidential Election Campaign?
Marketing Fact 1: Advertising and marketing works. The more times your name and brand is in the public, the more likely some people are willing to listen to your message and buy what you have to sell....
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